Whitney K. Blaine is a marketing and communications professional based in Los Angeles, Calif. Whitney currently manages marketing and business development efforts for Second Spectrum, a sports analytics and data visualization company based in Los Angeles.
As a graduate of the University of Southern California, Whitney began her career as a rising sports journalist. Working for major news outlets such as Fox Sports and the Associated Press, she broke several national college football stories. During her tenure as a reporter, she authored over 500 published articles.
After a few years in the media, Whitney transitioned into a career in sports marketing. At ESPN in New York City, Whitney co-led several major marketing campaigns, including the critically-acclaimed 30 for 30 Films Series. Perhaps most notably, Whitney was a core member of the marketing team that rebranded ESPN’s flagship show SportsCenter.
Whitney moved from a traditional marketing role at ESPN to a consulting role with the Wasserman Media Group. Consulting on behalf of Microsoft, Whitney and her core team at Wasserman managed sponsorship strategy and negotiations for the technology giant’s multi-year sports partnership with the NFL. More specifically, she led the deployment and operations of the Surface Sideline Viewing System, one of the most innovative technological integrations in professional sports history. She also negotiated and valued the proposals of 30 NFL club partnerships for Microsoft. Finally, Whitney was a critical member of Wasserman’s business development team, writing several RFP’s for prospective clients.
Whitney is the author of Stop Doing What You Should, a career guidebook for millennials. In her free time, she enjoys playing volleyball and running half-marathons.
Current Job Title
Los Angeles, California, United States
Degree / Major
Associate Manager, Wasserman Media Group, Los Angeles, CA
Marketing Coordinator, ESPN, New York City, NY
Sportswriter and reporter, FOX Sports, Los Angeles, CA
Sportwriter, Associated Press, Los Angeles, CA