Alumni Network

Jelena Grozdanich

Jelena is a music licensing professional with creative pitching and clearance experience across film, television, trailers, video games, soundtracks, podcasts, live stage and new media. She oversees department clearance efforts and supports creative sync marketing for Columbia Records’ diverse roster of artists including Lil Nas X, Adele, Beyoncé, Harry Styles, The Kid LAROI, Rosalía, Vampire Weekend, among others. She has spearheaded many creative marketing initiatives, most notably her collaborations with The Class, a music-driven workout experience featuring dedicated classes celebrating seasoned artists Leon Bridges and London Grammar and rising star Biig Piig.

In addition to working in the music industry, Jelena is also the founder and movement leader of TheSecret.LA, a wellness community dedicated to promoting positivity through movement offering fitness experiences set to uniquely curated music selections.

Current Job Title

Associate Director, Film & Television @ Columbia Records | Founder/Movement Leader @ TheSecret.LA


Columbia Records | TheSecret.LA


Los Angeles, California, United States

Year Graduated


Degree / Major

Bachelor of Arts / Communication

Social Media