Alumni Network

Jelena Grozdanich

Music industry executive at Columbia Records with over a decade of experience in strategic marketing, creative pitching and clearance across film, television, trailers, apps, video games, soundtracks, podcasts, live stage and other visual media. Oversees department clearance efforts and supports creative sync marketing for Columbia Records’ diverse roster of artists including Lil Nas X, Adele, Beyoncé, Harry Styles, The Kid LAROI, Vampire Weekend, among others.

Founding board member and Vice President/West Coast Chair of Events and Programming for Wellful, Sony Music’s employee network group committed to inspiring, encouraging and educating members to maintain and grow into healthy lifestyles.

Founder and movement leader of TheSecret.LA, a wellness community dedicated to promoting positivity through movement offering movement experiences in partnership with various charitable organizations.

Board member of Friends of Westwood Library, a non-profit organization dedicated to supporting the Westwood Branch of the Los Angeles Public Library with a mission to provide fundraising, volunteer opportunities, and programs to enhance the Library and its usefulness to the community.

Current Job Title

Director, Film & Television @ Columbia Records | Founder/Movement Leader @ TheSecret.LA


Columbia Records | TheSecret.LA


Los Angeles, California, United States

Year Graduated


Degree / Major

Bachelor of Arts / Communication

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